Everyframe · Composer
Make more video ad variations
without additional editors.
Composer takes your clips and composes every possible combination. You test every variation, not only the few you had time to build.
01 · Why tests stay small
The same ad, shown again, sells less. The next one is still in the edit.
You have the footage and the ideas. What runs out is editing time, so the test shrinks to a handful and the running ads keep meeting the same people.
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Every version is its own edit
10 hooks, 5 bodies and 3 CTAs make 150 ads. By hand that is 150 timelines, so the test shrinks to the few an editor can cut this week.
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The next batch lands after the angle is old
While new versions wait in the edit queue, the ads already running keep showing to the same people.
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A hand-cut test can't say why it won
Each edit puts its cuts somewhere new. When one ad wins, was it the hook or the tidier edit?
What the research says
1 in 20
Meta ads becomes a winner. Launch four a week and you find about one a month.
Motion, 2026, 578,750 Meta ads75%
of ad spend goes to the top 10% of creatives. The other 90% share what is left.
AppsFlyer, 2026, 1.2 million creatives20 ads
is Meta's recommended minimum for an Advantage+ shopping campaign. Its best advertisers launch new ones every week.
Meta for Business, 202402 · How it works
How it works, in three steps.
Film once, combine everything, keep what works.
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01 Hook 10
0:03
0:02-
0:04
-
0:03
- +6 more
02 Body 5
0:03
0:02-
0:04
- +2 more
03 CTA 3
-
0:03
-
0:02
-
0:04
01
Film your hooks, bodies and CTAs
Many hooks, a few bodies, a few CTAs. One shoot day is enough.
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10 hooks 5 bodies 3 CTAs
10 × 5 × 3 = 0 6 24 60 98 132 150 ads
02
Upload and combine
Pick what to mix and the transitions. You see the count before anything renders.
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3 kept 147 binned
03
Keep the winners
Swipe through every version and keep the ones worth running.
03 · Where the money goes
Reduce repetitive editing.
Every version cut by hand is its own edit. Most teams stop at a handful and call it a test.
What a month costs
Everyframe, a month
from €69
Another editor costs €2,500 to €3,750 a month.
Against editing by hand
7×
faster and cheaper, so the rest of the budget goes to ads.
From one shoot
150 ads
10 hooks, 5 bodies and 3 CTAs, every one combined for you.
You do the part only you can do
- Write and film the hooks, bodies and CTAs
- Choose what to combine and which transitions to use
- Keep the winners and run them
Composer does the part you shouldn't
- Lines up every combination
- Applies your transitions to every version
- Exports every format you need: 9:16, 4:5, 1:1, 16:9
By hand that's just too many edits. With Everyframe Composer it's one click.
See the plans04 · What comes out
Your clips in. Finished ads out.
Three examples, each made from the same four sample clips of a speaker we invented.
- A 15 second ad Two clips in order, cut to 15 seconds, with the name at the end. Make one like it
- Three hooks to test Three hooks in front of the same ad, so you can test which one works. Make one like it
- Three languages The same ad in English, Slovenian and Croatian, with captions in each. Make one like it
05 · Who it is for
Built for teams with more ads to test than editors to cut them.
Agencies
Agencies that promise ad testing to the brands they work for, often across several markets.
Every brand you work for wants more variations. Every variation is another pass through the timeline.
- More tests without hiring another editor at €2,500 to €3,750 a month
- Take on more brands with the same team
- Testing becomes a service you charge for
Brands
D2C brands that make their ads in-house and run them on Meta and TikTok.
You shoot for a day, then wait days for every version. By then the angle is old.
- The next ad is ready before the old one wears out
- Every format from one shoot: 9:16, 4:5, 1:1, 16:9
- From €69 a month, less than one editor day
06 · Fair tests
Multiply ads, quick test, get real results.
When one wins, you know it was the hook, not a tidier edit.
07 · Every format
Every format from the same shots.
Every version, framed for every feed, with text kept clear of each platform's buttons.
Person
01 Hook · Take 1 · 0:03
- 9:16 TikTok and Reels 1080 × 1920
- 4:5 Instagram feed 1080 × 1350
- 1:1 Square posts 1080 × 1080
- 16:9 YouTube 1920 × 1080
The same take, reframed for each feed. The subject stays in the middle of every shape, and the caption moves so it never sits under a button.
08 · How it compares
How it compares.
A manual editor Great for the hero cut. |
Everyframe Composer Composes what you filmed. | |
|---|---|---|
| Every combination of hooks, bodies and CTAs | No | Yes |
| Every format in one run: 9:16, 4:5, 1:1, 16:9 | Partly | Yes |
| Reframe that keeps the person in the shot | Partly | Yes |
| Keep or bin each version | No | Yes |
| Speed against editing by hand | 1× | 7× faster |
What it doesn't do: write your hooks, film them or buy your media.
Film the hooks, Everyframe multiplies.
Upload your clips, choose what to combine, and see every version come back.
09 · FAQ
Questions, answered.
What does Composer do?
It turns a few clips into every version of your ad. Every hook joins every body and every CTA, so 10 hooks, 5 bodies and 3 CTAs make 150 ads. Then each ad comes out vertical, square and wide, with the person kept in the shot.
What do I need to film?
Your ad in separate cuts: a few hooks, a body or two and a few CTAs. Many hooks are where the tests pay off. One shoot day is enough.
Do I need editing skills?
No. Composer has the basics: trim a clip, change its speed and pick the transitions between parts. Bring clips you have already edited, or shape them first in Cut, Everyframe's timeline editor.
Which formats do I get?
9:16, 4:5, 1:1, 16:9: TikTok and Reels, the Instagram feed, square posts and YouTube, each from the same take. You pick the ratios you need before the final ads render.
Do you support subtitles?
Yes. Add subtitles to your hooks, bodies and CTAs once, and every version carries them, placed clear of each platform's buttons in every format.
How much does it cost?
Plans start at €69 a month, less than one editor day. Every plan includes tokens, and you can top up when you run out.
Do you work with agencies?
Yes. The Custom plan is for agencies with several brands: unlimited rendering, managed batches that we run for you, and help with the first project.